The Jämsä brand
Jämsä’s brand book is intended for everyone that implements the city’s brand in their work. The book contains practical tips and models for the design and implementation of materials that are in line with the look of Jämsä.
The Jämsä brand book explains in more detail what Jämsä looks and sounds like and provides instructions on the use of the visual identifiers of the City of Jämsä.
The essence of the brand
In folk tales, Äijä, the Old Jämsä Wayfarer, stayed in Jämsä for various reasons – sometimes out of free will, sometimes by mistake. In the end, however, Äijä probably stayed because there’s no other place like Jämsä. Jämsä stays in your heart, which is why so many people end up staying in Jämsä.
The Jämsä brand crystallises in staying. Jämsä has a lot to offer, so you should not miss it, quite the contrary. You should stay in Jämsä. For a short while or even permanently. Stay to live, stay to start a business, and stay for good. And, as Äijä knew well, there’s plenty of time to go somewhere else, even heaven.
